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BABY™ FINDS SYNERGY IN LICENSING
Rochester, NY (February 3, 2009) - Award winning baby software
maker Leveractive, LLC has signed an exclusive agreement with
Synergy Licensing, LLC to represent its Giggles Baby™,
Giggles Toddler™, Giggles Gang™ and other Giggles™ related
properties to the infant and children’s market across all
“The Giggles™ brand is a perfect complement to our
existing client base of celebrities, music, housewares brands
and sports personalities.” says Karen
Diamond, Principal of Synergy Licensing. “We see tremendous
opportunity in this ‘edutainment’ brand/character
based property because it specifically addresses the stability
and growth of the infant/children’s
market.” she continued. “The Giggles Baby™ and
Giggles Toddler™ brands
capitalize on parents who will stop at nothing to provide the
very best for their children. The adorable Giggles Gang™ characters
are full of personality making them irresistible to all young
children as they teach important developmental skills. With current
success at retail in the core product of computer software, retailers
will be broadening their product assortments to include coordinating
Principal of Synergy Licensing adds, “The
new launch of Leveractive’s 5th title, My Musical World,
at Toy Fair this month will coincide with our initial marketing
efforts to address all product categories including toys, games,
plush, apparel, accessories, publishing and home furnishings.
We are thrilled to be an integral part of this award winning,
critically acclaimed program.”
The Giggles Computer Funtime
For Baby™baby software series from Leveractive has been
hailed as a ground-breaking approach to letting babies as young
as 6 months of age interact with a computer by just pressing
or tapping any key on the computer keyboard. The series has 4
available titles, with the 5th hitting store shelves in March/April.
Each title features the adorable Giggles Gang™ characters
and the product line has garnered more than 20 prestigious and
coveted industry and parenting awards.
Giggles Computer Funtime For Baby™ has
been sold in many larger retailers such as Target, The Apple
Stores, Toys ‘R Us, Circuit City, Best Buy, and Amazon.com,
as well as smaller independent toy, baby and gift retailers.
This multilingual series is also sold and distributed in more
than 10 countries worldwide, with 15 more countries being added
in the first half of 2009.
Synergy Licensing, LLC is a new company
created by licensing veterans Karen Diamond and Randi Goodman.
From “Looney Tunes” to “Lord of the
Rings,” and Pillsbury to Polaroids, Diamond and Goodman
have created and executed some of the most memorable and impactful
brand enhancing campaigns in the licensing world. Now reunited
after 17 years, where they previously combined to drive the Warner
Brothers licensing catalogue to unprecedented heights, both Diamond
and Goodman boast hall of fame resumes of brand building excellence.
“We’re very pleased to be working
with Synergy and are excited by the depth of knowledge and experience
that they bring to the table. The time is right, the partnership
is right, and we’re looking forward to a long relationship.” says
Tim Leverett, CEO and Founder of Leveractive, LLC.
Synergy Licensing, LLC, based out of New York City, offers the experience and
expertise of larger established agencies, combined with the creativity and
senior-level client support that is the trademark of smaller firms. With over
40 years of combined licensing, branding, retail and product development experience,
Synergy offers clients a proven track record of building entertainment, character,
corporate, fashion, celebrity and sports brands into widely successful merchandise
and retail franchises. The agency takes the unique position of being a generalist
agency specializing in all arenas, offering expertise in a myriad of category
sectors while building properties into viable, profitable, long-term licensing
For more information on Synergy Licensing, LLC, contact Karen
Diamond at 201-310-2798 or via email at kdakaren (at) optonline.net,
or Randi Goodman at 212-439-6347 or via email at rglicensing
Leveractive, LLC is a privately held consumer products company
located in Rochester, NY and currently specializing in entertainment
software titles for the baby and toddler markets. Brands include
Giggles Baby™, Giggles Toddler™, Giggles Kids™,
and The Giggles Gang™. Leveractive was founded in 2004
by Tim Leverett as vehicle for creating inspiring and enriching
products for his own son. This dad-inspired journey continues
today with a commitment to creating outstanding quality-of-play
experiences for all children.
For more information on Leveractive, LLC, contact Tim Leverett,
at Leveractive, LLC at 585-755-5579. You can e-mail him at tim
( at) leveractive.com or visit his website at www.giggles.net.